Learning from Multi-User Activity Trails for B2B Ad Targeting

29 Aug 2019Shaunak MishraJelena GligorijevicNarayan Bhamidipati

Online purchase decisions in organizations can go through a complex journey with multiple agents involved in the decision making process. Depending on the product being purchased, and the organizational structure, the process may involve employees who first conduct market research, and then influence decision makers who place the online purchase order... (read more)

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