Machine Learning Techniques for Brand-Influencer Matchmaking on the Instagram Social Network

17 Jan 2019Taylor SweetAustin RothwellXuan Luo

The social media revolution has changed the way that brands interact with consumers. Instead of spending their advertising budget on interstate billboards, more and more companies are choosing to partner with so-called Internet "influencers" --- individuals who have gained a loyal following on online platforms for the high quality of the content they post... (read more)

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