Executing machine learning workloads locally on resource constrained microcontrollers (MCUs) promises to drastically expand the application space of IoT. However, so-called TinyML presents severe technical challenges, as deep neural network inference demands a large compute and memory budget. To address this challenge, neural architecture search (NAS) promises to help design accurate ML models that meet the tight MCU memory, latency and energy constraints. A key component of NAS algorithms is their latency/energy model, i.e., the mapping from a given neural network architecture to its inference latency/energy on an MCU. In this paper, we observe an intriguing property of NAS search spaces for MCU model design: on average, model latency varies linearly with model operation (op) count under a uniform prior over models in the search space. Exploiting this insight, we employ differentiable NAS (DNAS) to search for models with low memory usage and low op count, where op count is treated as a viable proxy to latency. Experimental results validate our methodology, yielding our MicroNet models, which we deploy on MCUs using Tensorflow Lite Micro, a standard open-source NN inference runtime widely used in the TinyML community. MicroNets demonstrate state-of-the-art results for all three TinyMLperf industry-standard benchmark tasks: visual wake words, audio keyword spotting, and anomaly detection. Models and training scripts can be found at github.com/ARM-software/ML-zoo.