Multi-Level Deep Cascade Trees for Conversion Rate Prediction in Recommendation System

24 May 2018 Hong Wen Jing Zhang Quan Lin Keping Yang Pipei Huang

Developing effective and efficient recommendation methods is very challenging for modern e-commerce platforms. Generally speaking, two essential modules named "Click-Through Rate Prediction" (\textit{CTR}) and "Conversion Rate Prediction" (\textit{CVR}) are included, where \textit{CVR} module is a crucial factor that affects the final purchasing volume directly... (read more)

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