POI Semantic Model with a Deep Convolutional Structure

18 Mar 2019  ·  Ji Zhao, Meiyu Yu, Huan Chen, Boning Li, Lingyu Zhang, Qi Song, Li Ma, Hua Chai, Jieping Ye ·

When using the electronic map, POI retrieval is the initial and important step, whose quality directly affects the user experience. Similarity between user query and POI information is the most critical feature in POI retrieval. An accurate similarity calculation is challenging since the mismatch between a query and a retrieval text may exist in the case of a mistyped query or an alias inquiry. In this paper, we propose a POI latent semantic model based on deep networks, which can effectively extract query features and POI information features for the similarity calculation. Our model describes the semantic information of complex texts at multiple layers, and achieves multi-field matches by modeling POI's name and detailed address respectively. Our model is evaluated by the POI retrieval ranking datasets, including the labeled data of relevance and real-world user click data in POI retrieval. Results show that our model significantly outperforms our competitors in POI retrieval ranking tasks. The proposed algorithm has become a critical component of an online system serving millions of people everyday.

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