Practical Constrained Optimization of Auction Mechanisms in E-Commerce Sponsored Search Advertising

31 Jul 2018Gang BaiZhihui XieLiang Wang

Sponsored search in E-commerce platforms such as Amazon, Taobao and Tmall provides sellers an effective way to reach potential buyers with most relevant purpose. In this paper, we study the auction mechanism optimization problem in sponsored search on Alibaba's mobile E-commerce platform... (read more)

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