Practice on Long Sequential User Behavior Modeling for Click-Through Rate Prediction

22 May 2019Qi PiWeijie BianGuorui ZhouXiaoqiang ZhuKun Gai

Click-through rate (CTR) prediction is critical for industrial applications such as recommender system and online advertising. Practically, it plays an important role for CTR modeling in these applications by mining user interest from rich historical behavior data... (read more)

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