Real Time Bid Optimization with Smooth Budget Delivery in Online Advertising

14 May 2013 Kuang-Chih Lee Ali Jalali Ali Dasdan

Today, billions of display ad impressions are purchased on a daily basis through a public auction hosted by real time bidding (RTB) exchanges. A decision has to be made for advertisers to submit a bid for each selected RTB ad request in milliseconds... (read more)

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