Reinforcement Learning for Uplift Modeling

26 Nov 2018  ·  Chenchen Li, Xiang Yan, Xiaotie Deng, Yuan Qi, Wei Chu, Le Song, Junlong Qiao, Jianshan He, Junwu Xiong ·

Uplift modeling aims to directly model the incremental impact of a treatment on an individual response. In this work, we address the problem from a new angle and reformulate it as a Markov Decision Process (MDP). We conducted extensive experiments on both a synthetic dataset and real-world scenarios, and showed that our method can achieve significant improvement over previous methods.

PDF Abstract

Datasets


  Add Datasets introduced or used in this paper

Results from the Paper


  Submit results from this paper to get state-of-the-art GitHub badges and help the community compare results to other papers.

Methods


No methods listed for this paper. Add relevant methods here