Sequential Click Prediction for Sponsored Search with Recurrent Neural Networks

23 Apr 2014 Yuyu Zhang Hanjun Dai Chang Xu Jun Feng Taifeng Wang Jiang Bian Bin Wang Tie-Yan Liu

Click prediction is one of the fundamental problems in sponsored search. Most of existing studies took advantage of machine learning approaches to predict ad click for each event of ad view independently... (read more)

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