Story Understanding in Video Advertisements

29 Jul 2018Keren YeKyle BuettnerAdriana Kovashka

In order to resonate with the viewers, many video advertisements explore creative narrative techniques such as "Freytag's pyramid" where a story begins with exposition, followed by rising action, then climax, concluding with denouement. In the dramatic structure of ads in particular, climax depends on changes in sentiment... (read more)

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