Topology-driven Diversity for Targeted Influence Maximization with Application to User Engagement in Social Networks

20 Apr 2018Antonio CaliòRoberto InterdonatoChiara PuliceAndrea Tagarelli

Research on influence maximization has often to cope with marketing needs relating to the propagation of information towards specific users. However, little attention has been paid to the fact that the success of an information diffusion campaign might depend not only on the number of the initial influencers to be detected but also on their diversity w.r.t... (read more)

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