Unit Selection: Case Study and Comparison with A/B Test Heuristic
The unit selection problem defined by Li and Pearl identifies individuals who have desired counterfactual behavior patterns, for example, individuals who would respond positively if encouraged and would not otherwise. Li and Pearl showed by example that their unit selection model is beyond the A/B test heuristics. In this paper, we reveal the essence of the A/B test heuristics, which are exceptional cases of the benefit function defined by Li and Pearl. Furthermore, We provided more simulated use cases of Li-Pearl's unit selection model to help decision-makers apply their model correctly, explaining that A/B test heuristics are generally problematic.
PDF AbstractTasks
Datasets
Add Datasets
introduced or used in this paper
Results from the Paper
Submit
results from this paper
to get state-of-the-art GitHub badges and help the
community compare results to other papers.
