Designing a controllable airship for non-expert users or preemptively evaluating the performance of desired airships has always been a very challenging problem. This paper explores the blimp design parameter space from the aspect of the user by considering various distributions of thrust, combinations of propulsive mechanisms, and balloon shapes. We provide open-source modular hardware and reconfigurable software design tools that allow inexperienced users to design a custom airship in a short time. Based on these design parameters, this paper develops a more engineering-focused evaluation system that can characterize the performance of different indoor blimps. An analytical comparison and some case studies that consider various points in the design parameter space have been conducted to prove the feasibility and validity of our design and evaluation system.