Warm Up Cold-start Advertisements: Improving CTR Predictions via Learning to Learn ID Embeddings

25 Apr 2019Feiyang PanShuokai LiXiang AoPingzhong TangQing He

Click-through rate (CTR) prediction has been one of the most central problems in computational advertising. Lately, embedding techniques that produce low-dimensional representations of ad IDs drastically improve CTR prediction accuracies... (read more)

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