Search Results for author: Dmitry Y. Pavlov

Found 1 papers, 0 papers with code

Factor Modeling for Advertisement Targeting

no code implementations NeurIPS 2009 Ye Chen, Michael Kapralov, John Canny, Dmitry Y. Pavlov

We adapt a probabilistic latent variable model, namely GaP (Gamma-Poisson), to ad targeting in the contexts of sponsored search (SS) and behaviorally targeted (BT) display advertising.

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