Search Results for author: Guoting Chen

Found 1 papers, 0 papers with code

Towards Revenue Maximization with Popular and Profitable Products

no code implementations26 Feb 2022 Wensheng Gan, Guoting Chen, Hongzhi Yin, Philippe Fournier-Viger, Chien-Ming Chen, Philip S. Yu

To fulfill this gap, in this paper, we first propose a general profit-oriented framework to address the problem of revenue maximization based on economic behavior, and compute the 0n-shelf Popular and most Profitable Products (OPPPs) for the targeted marketing.

Marketing

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