no code implementations • 2 Feb 2019 • Yijiang Lian, Zhijie Chen, Jinlong Hu, Kefeng Zhang, Chunwei Yan, Muchenxuan Tong, Wenying Han, Hanju Guan, Ying Li, Ying Cao, Yang Yu, Zhigang Li, Xiaochun Liu, Yue Wang
In this paper, we present a generative retrieval method for sponsored search engine, which uses neural machine translation (NMT) to generate keywords directly from query.
no code implementations • 5 Aug 2020 • Yijiang Lian, Zhijie Chen, Xin Pei, Shuang Li, Yifei Wang, Yuefeng Qiu, Zhiheng Zhang, Zhipeng Tao, Liang Yuan, Hanju Guan, Kefeng Zhang, Zhigang Li, Xiaochun Liu
Industrial sponsored search system (SSS) can be logically divided into three modules: keywords matching, ad retrieving, and ranking.