Search Results for author: Heng Zou

Found 2 papers, 2 papers with code

MiNet: Mixed Interest Network for Cross-Domain Click-Through Rate Prediction

1 code implementation7 Aug 2020 Wentao Ouyang, Xiuwu Zhang, Lei Zhao, Jinmei Luo, Yu Zhang, Heng Zou, Zhaojie Liu, Yanlong Du

Our study is based on UC Toutiao (a news feed service integrated with the UC Browser App, serving hundreds of millions of users daily), where the source domain is the news and the target domain is the ad.

Click-Through Rate Prediction

Deep Spatio-Temporal Neural Networks for Click-Through Rate Prediction

1 code implementation10 Jun 2019 Wentao Ouyang, Xiuwu Zhang, Li Li, Heng Zou, Xin Xing, Zhaojie Liu, Yanlong Du

The intuitions are that ads shown together may influence each other, clicked ads reflect a user's preferences, and unclicked ads may indicate what a user dislikes to certain extent.

Click-Through Rate Prediction Test

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