no code implementations • 20 Mar 2018 • Li He, Liang Wang, Kaipeng Liu, Bo Wu, Wei-Nan Zhang
From the advertisers' side, participating in ranking the search results by paying for the sponsored search advertisement to attract more awareness and purchase facilitates their commercial goal.
no code implementations • 29 Dec 2017 • Su Yan, Wei. Lin, Tianshu Wu, Daorui Xiao, Xu Zheng, Bo Wu, Kaipeng Liu
Given a search request, ad retrieval module rewrites the query into bidding keywords, and uses these keywords as keys to select Top N ads through inverted indexes.