Search Results for author: Kaipeng Liu

Found 2 papers, 0 papers with code

Beyond Keywords and Relevance: A Personalized Ad Retrieval Framework in E-Commerce Sponsored Search

no code implementations29 Dec 2017 Su Yan, Wei. Lin, Tianshu Wu, Daorui Xiao, Xu Zheng, Bo Wu, Kaipeng Liu

Given a search request, ad retrieval module rewrites the query into bidding keywords, and uses these keywords as keys to select Top N ads through inverted indexes.

Retrieval

Optimizing Sponsored Search Ranking Strategy by Deep Reinforcement Learning

no code implementations20 Mar 2018 Li He, Liang Wang, Kaipeng Liu, Bo Wu, Wei-Nan Zhang

From the advertisers' side, participating in ranking the search results by paying for the sponsored search advertisement to attract more awareness and purchase facilitates their commercial goal.

reinforcement-learning Reinforcement Learning (RL)

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