no code implementations • 9 Jul 2018 • Aiyou Chen, David Chan, Mike Perry, Yuxue Jin, Yunting Sun, Yueqing Wang, Jim Koehler
Evaluating the return on ad spend (ROAS), the causal effect of advertising on sales, is critical to advertisers for understanding the performance of their existing marketing strategy as well as how to improve and optimize it.
Applications
no code implementations • 5 Mar 2021 • George Kadianakis, Theodoros Polyzos, Mike Perry, Kostas Chatzikokolakis
Online anonymity and privacy has been based on confusing the adversary by creating indistinguishable network elements.
Cryptography and Security