Mid-flight Forecasting for CPA Lines in Online Advertising

no code implementations • 15 Jul 2021 • Hao He, Tian Zhou, Lihua Ren, Niklas Karlsson, Aaron Flores

For Verizon MediaDemand Side Platform(DSP), forecasting of ad campaign performance not only feeds key information to the optimization server to allow the system to operate on a high-performance mode, but also produces actionable insights to the advertisers.

Management

An Efficient Deep Distribution Network for Bid Shading in First-Price Auctions

no code implementations • 12 Jul 2021 • Tian Zhou, Hao He, Shengjun Pan, Niklas Karlsson, Bharatbhushan Shetty, Brendan Kitts, Djordje Gligorijevic, San Gultekin, Tingyu Mao, Junwei Pan, Jianlong Zhang, Aaron Flores

Since 2019, most ad exchanges and sell-side platforms (SSPs), in the online advertising industry, shifted from second to first price auctions.