In this paper, we address this issue by proposing a novel list-based algorithm with pattern matching mechanism, named THUIM (Targeted High-Utility Itemset Mining), which can quickly match high-utility itemsets during the mining process to select the targeted patterns.
However, there are generally two limitations that hinder their practical use: (1) they have multiple parameters that are hard to set but greatly influence results, (2) and they generally focus on identifying complex subgraphs while ignoring relationships between attributes of nodes. Graphs are a popular data type found in many domains.
To fulfill this gap, in this paper, we first propose a general profit-oriented framework to address the problem of revenue maximization based on economic behavior, and compute the 0n-shelf Popular and most Profitable Products (OPPPs) for the targeted marketing.
Inspired by the recently active and emerging self-supervised learning, in this study, we attempt to enhance the representation power of hyperbolic graph models by drawing upon the advantages of contrastive learning.