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Found 4 papers, 1 papers with code
UniMatch: A Unified User-Item Matching Framework for the Multi-purpose Merchant Marketing
When doing private domain marketing with cloud services, the merchants usually have to purchase different machine learning models for the multiple marketing purposes, leading to a very high cost.
TotalRecall: A Bidirectional Candidates Generation Framework for Large Scale Recommender \& Advertising Systems
Recommender (RS) and Advertising/Marketing Systems (AS) play the key roles in E-commerce companies like Amazaon and Alibaba.
Learning to Profile: User Meta-Profile Network for Few-Shot Learning
1) Meta-learning model: In the context of representation learning with e-commerce user behavior data, we propose a meta-learning framework called the Meta-Profile Network, which extends the ideas of matching network and relation network for knowledge transfer and fast adaptation; 2) Encoding strategy: To keep high fidelity of large-scale long-term sequential behavior data, we propose a time-heatmap encoding strategy that allows the model to encode data effectively; 3) Deep network architecture: A multi-modal model combined with multi-task learning architecture is utilized to address the cross-domain knowledge learning and insufficient label problems.
Learning Classifiers on Positive and Unlabeled Data with Policy Gradient
Existing algorithms aiming to learn a binary classifier from positive (P) and unlabeled (U) data generally require estimating the class prior or label noises ahead of building a classification model.
