no code implementations • 10 Sep 2021 • Totte Harinen, Alexandre Filipowicz, Shabnam Hakimi, Rumen Iliev, Matthew Klenk, Emily Sumner
Different advertising messages work for different people.
1 code implementation • 5 May 2020 • Zhenyu Zhao, Yumin Zhang, Totte Harinen, Mike Yung
Uplift modeling is a causal learning technique that estimates subgroup-level treatment effects.
2 code implementations • 25 Feb 2020 • Huigang Chen, Totte Harinen, Jeong-Yoon Lee, Mike Yung, Zhenyu Zhao
CausalML is a Python implementation of algorithms related to causal inference and machine learning.
no code implementations • 14 Aug 2019 • Zhenyu Zhao, Totte Harinen
An important but so far neglected use case for uplift modeling is an experiment with multiple treatment groups that have different costs, such as for example when different communication channels and promotion types are tested simultaneously.