Search Results for author: Xiuwu Zhang

Found 6 papers, 6 papers with code

Contrastive Learning for Conversion Rate Prediction

1 code implementation12 Jul 2023 Wentao Ouyang, Rui Dong, Xiuwu Zhang, Chaofeng Guo, Jinmei Luo, Xiangzheng Liu, Yanlong Du

To tailor the contrastive learning task to the CVR prediction problem, we propose embedding masking (EM), rather than feature masking, to create two views of augmented samples.

Contrastive Learning

MiNet: Mixed Interest Network for Cross-Domain Click-Through Rate Prediction

1 code implementation7 Aug 2020 Wentao Ouyang, Xiuwu Zhang, Lei Zhao, Jinmei Luo, Yu Zhang, Heng Zou, Zhaojie Liu, Yanlong Du

Our study is based on UC Toutiao (a news feed service integrated with the UC Browser App, serving hundreds of millions of users daily), where the source domain is the news and the target domain is the ad.

Click-Through Rate Prediction

Click-Through Rate Prediction with the User Memory Network

1 code implementation9 Jul 2019 Wentao Ouyang, Xiuwu Zhang, Shukui Ren, Li Li, Zhaojie Liu, Yanlong Du

Both offline and online experiments demonstrate the effectiveness of MA-DNN for practical CTR prediction services.

Click-Through Rate Prediction

Deep Spatio-Temporal Neural Networks for Click-Through Rate Prediction

1 code implementation10 Jun 2019 Wentao Ouyang, Xiuwu Zhang, Li Li, Heng Zou, Xin Xing, Zhaojie Liu, Yanlong Du

The intuitions are that ads shown together may influence each other, clicked ads reflect a user's preferences, and unclicked ads may indicate what a user dislikes to certain extent.

Click-Through Rate Prediction Test

Cannot find the paper you are looking for? You can Submit a new open access paper.