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Bias Correction For Paid Search In Media Mix Modeling
Evaluating the return on ad spend (ROAS), the causal effect of advertising on sales, is critical to advertisers for understanding the performance of their existing marketing strategy as well as how to improve and optimize it.
Applications
Novel deep learning methods for 3D flow field segmentation and classification
Flow field segmentation and classification help researchers to understand vortex structure and thus turbulent flow.
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