Search Results for author: Yunting Sun

Found 2 papers, 1 papers with code

A Python Library For Empirical Calibration

2 code implementations27 Jun 2019 Xiao-Jing Wang, Jingang Miao, Yunting Sun

Dealing with biased data samples is a common task across many statistical fields.

Computation Applications Methodology

Bias Correction For Paid Search In Media Mix Modeling

no code implementations9 Jul 2018 Aiyou Chen, David Chan, Mike Perry, Yuxue Jin, Yunting Sun, Yueqing Wang, Jim Koehler

Evaluating the return on ad spend (ROAS), the causal effect of advertising on sales, is critical to advertisers for understanding the performance of their existing marketing strategy as well as how to improve and optimize it.


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