4 papers with code • 0 benchmarks • 2 datasets
Prediction of Persuasion Strategy in Advertisements
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Developing intelligent persuasive conversational agents to change people's opinions and actions for social good is the frontier in advancing the ethical development of automated dialogue systems.
Our experiments reveal the asymmetry of power roles in non-collaborative goal-directed conversations and the benefits accrued from incorporating resisting strategies on the final conversation outcome.
Automated systems that negotiate with humans have broad applications in pedagogy and conversational AI.
Motivated by persuasion literature in social psychology and marketing, we introduce an extensive vocabulary of persuasion strategies and build the first ad image corpus annotated with persuasion strategies.