no code implementations • 16 May 2023 • Niklas Mueller, Steffen Klug, Andreas Koenig, Alexander Kathan, Lukas Christ, Bjoern Schuller, Shahin Amiriparian
Integrating research on laughter, affect-as-information, and infomediaries' social evaluations of firms, we hypothesize that voiced laughter in executive communication positively affects social approval, defined as audience perceptions of affinity towards an organization.