Bidding Machine: Learning to Bid for Directly Optimizing Profits in Display Advertising

1 Mar 2018 Kan Ren Wei-Nan Zhang Ke Chang Yifei Rong Yong Yu Jun Wang

Real-time bidding (RTB) based display advertising has become one of the key technological advances in computational advertising. RTB enables advertisers to buy individual ad impressions via an auction in real-time and facilitates the evaluation and the bidding of individual impressions across multiple advertisers... (read more)

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