Dual Based DSP Bidding Strategy and its Application

26 May 2017Huahui LiuMingrui ZhuXiaonan MengYi HuHao Wang

In recent years, RTB(Real Time Bidding) becomes a popular online advertisement trading method. During the auction, each DSP(Demand Side Platform) is supposed to evaluate current opportunity and respond with an ad and corresponding bid price... (read more)

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