Evolution of Popularity Bias: Empirical Study and Debiasing

7 Jul 2022  ·  Ziwei Zhu, Yun He, Xing Zhao, James Caverlee ·

Popularity bias is a long-standing challenge in recommender systems. Such a bias exerts detrimental impact on both users and item providers, and many efforts have been dedicated to studying and solving such a bias. However, most existing works situate this problem in a static setting, where the bias is analyzed only for a single round of recommendation with logged data. These works fail to take account of the dynamic nature of real-world recommendation process, leaving several important research questions unanswered: how does the popularity bias evolve in a dynamic scenario? what are the impacts of unique factors in a dynamic recommendation process on the bias? and how to debias in this long-term dynamic process? In this work, we aim to tackle these research gaps. Concretely, we conduct an empirical study by simulation experiments to analyze popularity bias in the dynamic scenario and propose a dynamic debiasing strategy and a novel False Positive Correction method utilizing false positive signals to debias, which show effective performance in extensive experiments.

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