Personalized Recommendations in EdTech: Evidence from a Randomized Controlled Trial
We study the impact of personalized content recommendations on the usage of an educational app for children. In a randomized controlled trial, we show that the introduction of personalized recommendations increases the consumption of content in the personalized section of the app by approximately 60%. We further show that the overall app usage increases by 14%, compared to the baseline system where human content editors select stories for all students at a given grade level. The magnitude of individual gains from personalized content increases with the amount of data available about a student and with preferences for niche content: heavy users with long histories of content interactions who prefer niche content benefit more than infrequent, newer users who like popular content. To facilitate the move to personalized recommendation systems from a simpler system, we describe how we make important design decisions, such as comparing alternative models using offline metrics and choosing the right target audience.
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