Understanding Consumer Preferences for Movie Trailers from EEG using Machine Learning

21 Jul 2020Pankaj PandeyRaunak SwarnkarShobhit KakariaKrishna Prasad Miyapuram

Neuromarketing aims to understand consumer behavior using neuroscience. Brain imaging tools such as EEG have been used to better understand consumer behavior that goes beyond self-report measures which can be a more accurate measure to understand how and why consumers prefer choosing one product over another... (read more)

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