Understanding the Role of Two-Sided Argumentation in Online Consumer Reviews: A Language-Based Perspective

25 Oct 2018Bernhard LutzNicolas PröllochsDirk Neumann

This paper examines the effect of two-sided argumentation on the perceived helpfulness of online consumer reviews. In contrast to previous works, our analysis thereby sheds light on the reception of reviews from a language-based perspective... (read more)

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