Search Results for author: Yueqing Wang

Found 1 papers, 0 papers with code

Bias Correction For Paid Search In Media Mix Modeling

no code implementations9 Jul 2018 Aiyou Chen, David Chan, Mike Perry, Yuxue Jin, Yunting Sun, Yueqing Wang, Jim Koehler

Evaluating the return on ad spend (ROAS), the causal effect of advertising on sales, is critical to advertisers for understanding the performance of their existing marketing strategy as well as how to improve and optimize it.

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