no code implementations • 4 Feb 2024 • Harshita Chopra, Atanu R. Sinha, Sunav Choudhary, Ryan A. Rossi, Paavan Kumar Indela, Veda Pranav Parwatala, Srinjayee Paul, Aurghya Maiti
Following the discovery of segments, delivery of messages to users through preferred media channels like Facebook and Google can be challenging, as only a portion of users in a behavior segment find match in a medium, and only a fraction of those matched actually see the message (exposure).
no code implementations • 2 Apr 2021 • Harshita Chopra, Aniket Vashishtha, Ridam Pal, Ashima, Ananya Tyagi, Tavpritesh Sethi
We also observed a significant change in the linear trends of categories like hesitation and contentment before and after approval of vaccines.