no code implementations • 23 Feb 2022 • Daisuke Moriwaki, Yuta Hayakawa, Akira Matsui, Yuta Saito, Isshu Munemasa, Masashi Shibata
Second, thepractical usefulness of lift-based bidding is not widely understood in the online advertising industry due to the lack of a comprehensive investigation of its impact. We here propose a practically-implementable lift-based bidding system that perfectly fits the current billing rules.
no code implementations • 8 Jul 2020 • Daisuke Moriwaki, Yuta Hayakawa, Isshu Munemasa, Yuta Saito, Akira Matsui
Rather, the bidding strategy that leads to the maximum revenue is a strategy pursuing the performance lift of showing ads to a specific user.
