no code implementations • 16 Jan 2024 • Jiaming Tang
Multi-touch attribution (MTA) currently plays a pivotal role in achieving a fair estimation of the contributions of each advertising touchpoint to-wards conversion behavior, deeply influencing budget allocation and advertising recommenda-tion.
5 code implementations • 1 Jun 2023 • Ji Lin, Jiaming Tang, Haotian Tang, Shang Yang, Wei-Ming Chen, Wei-Chen Wang, Guangxuan Xiao, Xingyu Dang, Chuang Gan, Song Han
We then propose to search for the optimal per-channel scaling that protects the salient weights by observing the activation, not weights.