no code implementations • 31 Dec 2020 • Hongjian Wang, Qi Li, Lanbo Zhang, Yue Lu, Steven Yoo, Srinivas Vadrevu, Zhenhui Li
Historical features are important in ads click-through rate (CTR) prediction, because they account for past engagements between users and ads.
no code implementations • 31 Mar 2020 • Mustafa Abdool, Malay Haldar, Prashant Ramanathan, Tyler Sax, Lanbo Zhang, Aamir Mansawala, Shulin Yang, Thomas Legrand
One of the long-standing questions in search systems is the role of diversity in results.
no code implementations • 10 Feb 2020 • Malay Haldar, Mustafa Abdool, Prashant Ramanathan, Tyler Sax, Lanbo Zhang, Aamir Mansawala, Shulin Yang, Bradley Turnbull, Junshuo Liao
In this paper we describe the journey beyond, discussing what we refer to as the ABCs of improving search: A for architecture, B for bias and C for cold start.