Characterizing and Forecasting User Engagement with In-app Action Graph: A Case Study of Snapchat

1 code implementation • 2 Jun 2019 • Yozen Liu, Xiaolin Shi, Lucas Pierce, Xiang Ren

Here we propose to formalize individual user's in-app action transition patterns as a temporally evolving action graph, and analyze its characteristics in terms of informing future user engagement.

Time Series Analysis