Search Results for author:
Found 1 papers, 0 papers with code
Causally Driven Incremental Multi Touch Attribution Using a Recurrent Neural Network
The specific formulation of the Shapley Value we implement respects incrementality by allocating the overall incremental improvement in conversion to the exposed ads, while handling the sequence-dependence of exposures on the observed outcomes.
Cannot find the paper you are looking for? You can
Submit a new open access paper.
