Targeted Advertising Based on Browsing History

no code implementations • 13 Nov 2017 • Yong Zhang, Hongming Zhou, Nganmeng Tan, Saeed Bagheri, Meng Joo Er

Audience interest, demography, purchase behavior and other possible classifications are ex- tremely important factors to be carefully studied in a targeting campaign.

Revenue-based Attribution Modeling for Online Advertising

no code implementations • 18 Oct 2017 • Kaifeng Zhao, Seyed Hanif Mahboobi, Saeed Bagheri

This paper examines and proposes several attribution modeling methods that quantify how revenue should be attributed to online advertising inputs.

regression