Search Results for author: Saeid Soheily Khah

Found 1 papers, 0 papers with code

An Enhanced Ad Event-Prediction Method Based on Feature Engineering

no code implementations3 Jul 2019 Saeid Soheily Khah, Yiming Wu

In digital advertising, Click-Through Rate (CTR) and Conversion Rate (CVR) are very important metrics for evaluating ad performance.

Feature Engineering Marketing

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