Search Results for author: Sergio Gamez

Found 2 papers, 0 papers with code

Best of Three Worlds: Adaptive Experimentation for Digital Marketing in Practice

no code implementations16 Feb 2024 Tanner Fiez, Houssam Nassif, Yu-cheng Chen, Sergio Gamez, Lalit Jain

Adaptive experimental design (AED) methods are increasingly being used in industry as a tool to boost testing throughput or reduce experimentation cost relative to traditional A/B/N testing methods.

counterfactual Counterfactual Inference +2

Adaptive Experimental Design and Counterfactual Inference

no code implementations25 Oct 2022 Tanner Fiez, Sergio Gamez, Arick Chen, Houssam Nassif, Lalit Jain

Adaptive experimental design methods are increasingly being used in industry as a tool to boost testing throughput or reduce experimentation cost relative to traditional A/B/N testing methods.

counterfactual Counterfactual Inference +1

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