Beyond Keywords and Relevance: A Personalized Ad Retrieval Framework in E-Commerce Sponsored Search

29 Dec 2017 Su Yan Wei. Lin Tianshu Wu Daorui Xiao Xu Zheng Bo Wu Kaipeng Liu

On most sponsored search platforms, advertisers bid on some keywords for their advertisements (ads). Given a search request, ad retrieval module rewrites the query into bidding keywords, and uses these keywords as keys to select Top N ads through inverted indexes... (read more)

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