Multi-Behavior Recommendation with Cascading Graph Convolution Networks
Multi-behavior recommendation, which exploits auxiliary behaviors (e.g., click and cart) to help predict users' potential interactions on the target behavior (e.g., buy), is regarded as an effective way to alleviate the data sparsity or cold-start issues in recommendation. Multi-behaviors are often taken in certain orders in real-world applications (e.g., click>cart>buy). In a behavior chain, a latter behavior usually exhibits a stronger signal of user preference than the former one does. Most existing multi-behavior models fail to capture such dependencies in a behavior chain for embedding learning. In this work, we propose a novel multi-behavior recommendation model with cascading graph convolution networks (named MB-CGCN). In MB-CGCN, the embeddings learned from one behavior are used as the input features for the next behavior's embedding learning after a feature transformation operation. In this way, our model explicitly utilizes the behavior dependencies in embedding learning. Experiments on two benchmark datasets demonstrate the effectiveness of our model on exploiting multi-behavior data. It outperforms the best baseline by 33.7% and 35.9% on average over the two datasets in terms of Recall@10 and NDCG@10, respectively.
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