UniMatch: A Unified User-Item Matching Framework for the Multi-purpose Merchant Marketing

19 Jul 2023  ·  Qifang Zhao, Tianyu Li, Meng Du, Yu Jiang, Qinghui Sun, Zhongyao Wang, Hong Liu, Huan Xu ·

When doing private domain marketing with cloud services, the merchants usually have to purchase different machine learning models for the multiple marketing purposes, leading to a very high cost. We present a unified user-item matching framework to simultaneously conduct item recommendation and user targeting with just one model. We empirically demonstrate that the above concurrent modeling is viable via modeling the user-item interaction matrix with the multinomial distribution, and propose a bidirectional bias-corrected NCE loss for the implementation. The proposed loss function guides the model to learn the user-item joint probability $p(u,i)$ instead of the conditional probability $p(i|u)$ or $p(u|i)$ through correcting both the users and items' biases caused by the in-batch negative sampling. In addition, our framework is model-agnostic enabling a flexible adaptation of different model architectures. Extensive experiments demonstrate that our framework results in significant performance gains in comparison with the state-of-the-art methods, with greatly reduced cost on computing resources and daily maintenance.

PDF Abstract
No code implementations yet. Submit your code now


  Add Datasets introduced or used in this paper

Results from the Paper

  Submit results from this paper to get state-of-the-art GitHub badges and help the community compare results to other papers.


No methods listed for this paper. Add relevant methods here